The proffee trend has taken off on social media platforms like Instagram and TikTok. Image: Peet’s CoffeeProtein coffee has become huge business in the United States, but has the latest ‘health’ trend got legs to go international? Protein-supplemented coffee is one of the latest trends to sweep the American coffee industry, with proffee aligning itself under the wellness and functional-drinks umbrella that has gained momentum on social media. Popular among health-conscious […] The post Protein coffee: the industry’s next big trend? appeared first on Global Coffee Report.