CoBank Report: Dairy products have more growth potential CoBank's Corey Geiger says dairy's future looks bright5 August 2024 5 August 2024 2 minute read 2 minute read By: By: CoBank North AmericaGrocers have long known that the dairy aisle is a traffic driver, revenue generator and a sales leader. Over the last three years, dairy retail sales have notched a growth rate of 15.4% or $10.1 billion. Dairy products have diverse applications to meet the needs and expectations of most U.S. consumers, including taste, affordability, convenience, health and wellness, and high-quality protein. Over the next three years, approximately 90% of people have no plans to reduce their dairy product purchasing behavior. Consumers’ tastes and purchasing patterns continue to evolve, and that means dairy processors, manufacturers, and marketers need to innovate, too.