The survey-based report out of Purdue University’s Center for Food Demand Analysis and Sustainability (CFDAS) assesses food spending, consumer satisfaction and values, support of agricultural and food policies, and trust in information sources. Around 14% of thrifty food spenders adhere to either a vegetarian or vegan diet, relative to just 6% of moderate and liberal food spenders. Thrifty spenders also report growing their own food in either a home or community garden at a higher rate (32%) than moderate (24%) and liberal (21%) food spenders. “However, we do observe thrifty food spenders choosing generic foods over brand-name foods more frequently than moderate and liberal spenders,” he said. In addition to the Consumer Food Insights Report, the center offers a portfolio of online dashboards.