"How familiar are you with the term 'regenerative agriculture'? After presenting respondents with the broad definition of regenerative agriculture, CFDAS researchers gauged support for or opposition to the practice in the context of four hypothetical scenarios. The first two scenarios involved practicing regenerative agriculture on U.S. farms and the voluntary adoption of its methods by farmers. Affordability outweighs other attributes that consumers see as benefits of regenerative agriculture, such as improving soil health or reducing water use. The educational groups are classified as high school degree or less, some college or two-year college degree, four-year college degree, and graduate degree.