NCBA: AgriWebb helps ranchers manage data to improve sustainability and revenue Learn about carbon credits, carbon insets, carbon offsets and how it can be a new revenue source for your operationNicole Buckley Biggs, PhD, vice president, sustainability, AgriWebb, spoke to The Cattle Site’s Sarah Mikesell at the Cattle Industry Convention & NCBA Trade Show in Orlando, Florida. In moderating a Cattle Chat here at NCBA, you talked about carbon credits. To break that down, carbon offsets are part of a bigger picture of carbon credits. One is a carbon offset, and one is what we call a carbon inset. Carbon Offset: What makes a carbon offset happen is if a rancher improves their soil carbon.