NCBA: Will Canada rebuild its beef herd? I think there's around 30 million cows in the United States and we have a small percent of that in Canada (3.5 million beef cows). Total beef cows in Canada (2016)What are some of the differences you see between the two industries? The Canadian cattle industry is not getting ready to go through a herd rebuild like the US industry? Tell me a little bit about your Canadian beef consumer, how are they different from the American consumer?