NCBA: Ruaraidh Petre outlines GRSB’s three global beef industry goals Global Roundtable for Sustainable Beef’s executive director updates program progress and differences across the global beef industry16 April 2025 16 April 2025 6 minute read 6 minute read By: By: Sarah MikesellRuaraidh Petre, the Executive Director of the Global Roundtable for Sustainable Beef, spoke to The Cattle Site’s Sarah Mikesell at San Antonio, Texas, USA at the National Cattlemen's Beef Association meeting, CattleCon. That Sustainability Report gives a baseline and an update on all the National Roundtable's progress towards our global goals. Our global goals are especially important; they're 2030 goals. If you look at the way the U.S. beef industry has evolved over the decades, it has become more and more efficient. Allied industries - companies that provide inputs to the beef industry, and those who take off products such as the leather industry, dairy industry and input providers like pharmaceutical companies and financiers.