And that the most of Ukrainian farmers care more about predictable regulation than subsidies. This lack of knowledge creates fertile ground for political narratives that pit EU farmers against Ukraine. Once it became clear that Ukrainian producers were not looking for shortcuts, but rather fair treatment under EU rules, the tone softened. Ukrainian farmers must start now:To explain who we are : not oligarchs, but independent producers. To find common ground: because EU farmers also feel left behind—by markets, by policies, by geopolitics.