I recently had the opportunity to read The Elements of Logo Design : Design Thinking, Branding, and Making Marks by Alex White and I think it does a great job showing the process of designing a logo in a way you won’t typically find in a how to logo book. I’ve read and enjoyed two of Professor White’s other books, The Elements of Graphic Design and Thinking in Type: The Practical Philosophy of Typography. The book is divided into seven chapters, the first few discuss general principles about graphic design and the last few look at how those principles are specifically applied to logo design. The chapter discusses what each is and how they’re used in graphic design. You should also know this isn’t going to be like other design books that assume you know nothing about design and are for a complete beginner.