Danone's Oikos yogurt brand enters protein shake market Danone turns to social media influencers to help sell product20 May 2025 20 May 2025 2 minute read 2 minute read By: By: Global Ag Media EuropeDanone introduced a new protein shake under its Oikos yogurt brand this week as rivals Fairlife and Chobani that have similar products gain popularity with consumers and those taking weight-loss drugs such as Wegovy, reported Reuters. The company is looking to enter the $7 billion protein shake market, said Shane Grant, global deputy CEO of Danone, in an interview last month. "Three-quarters of (US consumers) want more protein in their diet, and GLP-1s are only accelerating this demand," Grant said, referring to the weight-loss medications. Energy-drink maker Celsius in February acquired Alani Nu, another maker of a popular protein shake. France-based Danone says the Oikos shake is good for digestive health because it has five grams of a certain type of fiber.