Just 21 percent of voters would be less likely to support a candidate who supports trans rights. In October 2024, as then-candidate Donald Trump's spending on anti-trans ads passed the $20 million mark , Gallup found that of 22 issues that might sway voters, trans rights were the least influential. Contrary to the narrative Republicans have spent millions promoting, attacking candidates for supporting transgender rights backfires with a majority of the electorate. Democrats aren't losing because of outspoken support for trans rights: They're losing because they're not talking about transgender people's lives and rights. Far more Americans support trans rights or oppose persecuting trans people than support anti-trans policies.