US tariffs threaten Swiss cheese exports and profits Gruyere producers brace for steep losses as talks continue6 August 2025 6 August 2025 2 minute read 2 minute read By: By: Global Ag Media Europe North AmericaSwiss cheese producers are bracing for a steep drop in US sales after President Donald Trump announced a 39% tariff on Swiss imports due to take effect on Thursday, reported Reuters. The United States is an important market for Swiss cheese, buying 11% of Swiss cheese exports like Gruyere and Emmentaler last year, according to Swiss customs data. Gruyere, Switzerland's largest cheese industry, sees 40% of its production shipped abroad, with a third of that destined for the United States. Gruyere producers have already responded by reducing production by 3%, boosting marketing investments, and preparing to increase prices for U.S. consumers. Producers' association 'Interprofession du Gruyere' estimates that annual exports to the U.S., averaging 4,000 tons, may drop by 1,000 tons due to the new tariffs.