How Americans make healthy food choices in grocery stores22 August 2025 22 August 2025 4 minute read 4 minute read By: By: Global Ag Media North AmericaMany consumers who rate their diet poorly acknowledge the need for change. The survey-based report from Purdue University’s Center for Food Demand Analysis and Sustainability (CFDAS) assesses food spending, consumer satisfaction and values, support of agricultural and food policies, and trust in information sources. “Interestingly, those who are unsure about whether their diet needs improvement report the highest food insecurity rate — 19% — possibly reflecting uncertainty about what a healthy diet looks like,” Bryant said. “Their openness to expert guidance highlights the importance of credible, science-backed communication in supporting healthier food choices,” Bryant said. In addition to the Consumer Food Insights Report, the center offers a portfolio of online dashboards.