EU grocers urge traders to defend Brazil soy deforestation ban Tesco, Lidl, others push ADM, Bunge to uphold Amazon pact8 September 2025 8 September 2025 2 minute read 2 minute read By: By: Global Ag Media South AmericaLarge food retailers in Europe have urged global grain traders to defend Brazil's soy moratorium initiative, a pact designed to protect the Amazon rainforest from soy-driven deforestation amid farmer efforts to suspend the program, reported Reuters. The letter suggests consumers and large companies will renew pressure on traders if they don't refrain from sourcing soy grown on deforested Amazon land. Brazil, the world's largest soy producer and exporter, sells most of it to China, which needs it to make feedstock. Credited with slowing soy-driven deforestation in the Amazon, the moratorium has disgruntled farmers for years. In the letter, which is also signed by Britain's National Pig Association and privately owned food producers based in the UK, grain traders are praised for their efforts to appeal CADE's decision.