Brazil’s leather prices plunge 90% in a decade Industry cites oversupply, hot branding and fake leather labels22 September 2025 22 September 2025 2 minute read 2 minute read By: By: Global Ag Media South AmericaBrazilian leather prices have fallen sharply over the last decade or so, threatening jobs and weakening the national industry against global competitors, according to data compiled by Durli Leathers, one of the largest domestic producers, reported Reuters. Skin valued at $59 in 2014 is now worth about $5, Durli data shared only with Reuters showed. Strong lobbying from the petrochemical industry, which sells fossil fuel-based products labeled as leather that take 10 times as many years to decompose, has contributed to the fall in prices, Frizzo said. The quality of Brazil's leather has also been an issue, as Brazil's cattle fire marking, or hot branding, blemishes the product. Because Brazil's cattle tend to have more than one owner through their lifecycle, multiple marks further depreciate the skin, he said.