While its adaptive clothing range will be welcomed by many, there just aren’t enough fashion retailers that address the needs of people living with frailty. These individuals often come to us telling us that they don’t have a dedicated place to shop for adaptive clothing – some have even had to resort to making the alterations themselves. Fashion needs to be able to evolve with our lives – with our changing bodies, health and confidence – yet the industry treats our ageing population as though they are invisible. The UK fashion and textile industry is one of the largest sectors in the country and its influence extends around the world. And of those few, who genuinely offers adaptive clothing options for the ageing population?