This year, Oribe Hair Care will debut at the TFWA Tax Free Exhibition in Cannes, joining parent group Kao’s luxury portfolio, alongside Sensai and Molton Brown. Crafted with intention and rooted in heritage, Oribe is created to celebrate individuality and elevate every hair type. The brand will showcase a selection of its best-selling products alongside launches, offering visitors a firsthand look at the future of premium, high-performance hair care. Formulated with ultra-nourishing and moisturising formulas, the award-winning range is designed to restore hair to its healthiest prime. Oribe EMEA Associate Director, Clifford McEwan said: “We see significant untapped potential for the luxury hair care and styling categories in EMEA.