Chinese perfume group Eternal will present the findings of its 2025 China Perfume & Fragrance Industry whitepaper as part of an event to be held during the 2025 TFWA World Exhibition & Conference in Cannes. This will be followed by two panel sessions that will look into the thriving perfume market in China. The second session will explore how to navigate entry into the Chinese market. It will feature Viola Wang, COO of Eternal Group, Michelle Sun, deputy general manager of China Duty Free Group, and Cindy Zhong, Eternal Group director of general affairs. With over 40 years of infrastructure, we are the bridge for global brands ready to thrive in the Chinese market.