Finlandia Vodka is set to exhibit at the upcoming TFWA World Exhibition & Conference in Cannes with an immersive stand concept that brings the brand’s new creative world to life (Green Village, stand L60). Inspired by vintage movie theatres, the stand reimagines Finlandia’s “It’s Soooooo Fine” campaign as a destination full of bold colours, retro signage and cinematic touches. Finlandia’s Master Mixologist Pekka Pellinen will be on hand to offer immersive tastings, giving guests the chance to discover the full Finlandia Vodka range and explore the quality and heritage of Finlandia Vodka. Since its acquisition by Coca-Cola HBC in 2023, Finlandia has expanded into 19 new markets and strengthened its position in the premium spirits category. As consumer expectations evolve, we are engaging today’s travellers with experiences that are premium, playful and memorable, reinforcing what makes our brand unique.