During this year’s exhibition, the company will demonstrate innovative ways to tap into current consumer trends in travel retail including convenience, premiumisation, cocktail culture and exploration. This year’s exhibition titled, The Departure Lounge, aims to bring these trends to life for retailers across travel retail. Travel retail consumers are becoming increasingly discerning, demanding memorable and exclusive experiences when shopping in duty free. The Departure Lounge is based on, The Future of Travel Retail, the latest iteration of Diageo Global Travel’s category strategy, launched in Cannes at last year’s TFWA. Diageo Global Travel Managing Director, Andrew Cowan said: “We have always said we hold a steadfast commitment to shaping the future of travel retail and ensuring alcohol has a vibrant place within it.