framework – Attract, Convert, Thrive – a roadmap to accelerate category growth through key drivers:• Increase shopper attraction and store footfall through elevated visibility and engaging in-store experiences. • Nestlé Sustainably Sourced Cocoa: unveiling redesigned, premium formats and exclusive travel retail offerings crafted with Swiss expertise and responsibly sourced cocoa. As the travel retail landscape rebounds and evolves, NITR says it is taking decisive action to lead with thought leadership, shopper-centric platforms, and bold new ideas. Our new category strategy is designed to inspire, engage, and grow with our customers. Together, we’re shaping the future of confectionery in travel retail,” added Porchet.