King of Reach is showcasing its new online portal KingofReach.com, providing a touchpoint for both brand content and distribution. The company highlighted the capability of the site with a recent takeover of DFNIonline, underlining its eye-catching offer and digital innovation. KingofReach.com is a central hub for King of Reach by B&S’ global operations, offering access to a broad portfolio of consumer brands across categories. King of Reach by B&S supplies airlines, border shops, ferries and airport outlets. According to King of Reach by B&S, brands integrated onto the KingofReach.com platform have recorded stronger market performance.