Qatar Duty Free (QDF) and Lancôme have officially unveiled the iconic Café de la Rose from Paris’s Champs-Elysées at Doha Hamad International Airport (HIA) – a first-of-its-kind concept in global travel retail. Inspired by Lancôme’s iconic rose and signature pink palette, the café brings together the brand’s skincare and fragrance universe with the elegance of a contemporary Parisian café. Meanwhile, interactive fragrance journeys are enhanced by ceramic oud bouquet dispensers at each table, with a signature fragrance unique to Café De La Rose. A new pentarchy partnershipThis activation marks another pentarchy partnership for L’Oréal Travel Retail with Qatar Duty Free, demonstrating the powerful collaboration between airline, airport, retailer, brand, and group to create elevated, experience-driven retail moments. “Café De La Rose is a perfect example of how our partnerships allow us to bring world-class brands and exceptional concepts to our passengers,” commented Thabet Musleh, Chief Retail & Hospitality Officer at Qatar Airways Group.