DFNI hosted its first ever DFNI Inflight Forum at the Radisson Blu Portman Hotel in London, bringing key figures in the inflight retail industry to discuss the key issues in improving this dynamic channel. According to TFWA figures quoted by Erik Juul-Mortensen in Cannes last year, inflight retail was down 11.5% to $2.6bn in 2015, while the overall travel-retail industry was down only 2.7%. We need to do something quite rationally and quickly to stop this happening as otherwise this inflight retail business will continue to drop by 10%. Before looking at the behaviour and expectations of travellers inflight, Perez presented statistics highlighting the key inflight product categories which could potentially grow. He said: “What makes KLM Inflight retail a success?