Shisha company Al Fakher has announced an overhaul of its packaging as it looks to pave the way for “an exciting 2020”. The leading shisha company says it is carrying out the update after taking advice from customers and promises the new design will deliver “a more contemporary feel. The new designs launch exclusively with Dubai Duty Free this month, before a global rollout in May. Al Fakher is currently enjoying growth in the European travel retail market, with launches at Paris Charles de Gaulle and Orly airports, as well as Marseille and Nice. “We consider Al Fakher as a driver of social connection and 2020 marks the next stage in our journey; one that will provide further appeal to and engagement with travellers across the shisha world.”