A branded “Fanatics Flag Football Classic” football. Brady and longtime collaborator Fanatics have partnered with Turki Al-Sheikh of Saudi Arabia to get this deal done. Al-Sheikh and other promoters of Saudi Arabia have been heavily involved with the UFC and WWE with some involvement in NBA preseason games as well. Most importantly, it can provide future business opportunities between the country of Saudi Arabia and Brady. Brady’s flag football games will certainly attract viewers, but the success of the event will be crucial for Brady and his future, along with the future possibility of football in Saudi Arabia.