YouTube is consistently delivering industry-leading results for marketers, bolstered by the strength of AI-powered performance solutions like Demand Gen. In the past year alone, Demand Gen has seen a 26% increase in conversions per dollar driven by 60+ AI-powered improvements to ramp time, bidding and other updates you may not have heard about. That’s why we’re introducing Demand Gen Drops: a monthly showcase to help you stay on top of what’s new in Demand Gen and drive results on YouTube. Platform comparable conversion columns help you measure campaigns in a way that matches the default attribution used on other platforms. Local offers showcase in-store offers to nearby shoppers.