It looks like today is finally the day that we all knew was coming. It was only a matter of time. An ambulance has just pulled up to haul away Marty the Software Manager after his boss pummeled him for failing to deliver on promises of money savings, improved software reuse, and reduced time to market that had been virtually guaranteed merely by adopting SOA (service-oriented architecture). Everything could have been so different for Marty. If only there had been a red-hot market for a software application that fetched the price of London gold, converted the price from pounds to dollars, calculated the shipping costs for the desired quantity, and then returned a random verse from the King James Bible. As opposed to the currently unfolding scenario involving an ambulance, Marty's mental vision was one of a Brinks truck speeding to the scene to empty coffers buckling under the strain of overflowing cash.