Great article on how we are marketers can be myopic. It happens time and time again, we are doing it now globally trying to create real time marketing instead of timely marketing. The term content creation is also a misnomer- can you ever create content and serve it like a machine? Consumers aren't babies or robots. They are smarter,they are sheep. They go where their flock goes, find the flock you are talking to and lead them. That's the baasics.