Not content with two auto brands, Chery is lobbing another one into the crowded Australian market – and it’s got an odd name, to boot. Supplied Credit: CarExpertSo, how does Lepas distinguish itself from the existing Chery and Omoda Jaecoo brands? It’s unclear at this stage whether Lepas vehicles will share showroom space with other Chery brands. The announcement of the Lepas brand for Australia comes just two years after Chery returned to Australia as a factory-backed operation. It announced the Jaecoo brand in March 2024, and then at a launch event for its debut product in March 2025, it announced the Omoda brand.