Today's problem is the use of bot farms to trick social media algorithms into making people believe those lies are true. © Robert MaloneBot farm amplification is being used to make ideas on social media seem more popular than they really are. A bot farm consists of hundreds and thousands of smartphones controlled by one computer. In data-center-like facilities, racks of phones use fake social media accounts and mobile apps to share and engage. "It doesn't make sense when 418 social media accounts generate 3 million views in two hours," says Shaashua.