Knorr, one of Nigeria’s leading seasoning brands, marked this year’s World Jollof Day 2025 with a campaign that celebrated both the taste of Jollof and the many stories and traditions behind it. Through “Knorr World Jollof – Jollof Your Way: Your Story, Your Pot”, the brand invited Nigerians to share how they make and enjoy jollof in their own unique way. The winners of the Challenge will receive specially curated Wingman Boxes, ensuring that the celebration carries on long after World Jollof Day. This year’s World Jollof Day showed that again in a powerful way. The 2025 celebration of World Jollof Day once again proved that Jollof is not just a meal — it is a shared story, and Knorr is always there to make it tasty and memorable.