After a few production setbacks, NikeSkims is launching on Sept. 26, with help from 50 women athletes, including Serena Williams, Jordan Chiles, Romane Dicko, Sha’Carri Richardson, and Madisen Skinner. The debut range spans 58 silhouettes, including bras, leggings, and accessories, giving women more than 10,000 different combinations to choose from. The first launch introduces three core collections (Matte, Shine, and Airy), as well as four new seasonal collections. The hero film showcasing these products, “Bodies at Work,” directed by Janicza Bravo (Zola, 2020), features Williams and other athletic icons working out in Skims. Nike’s ‘sports offense’NikeSkims’ athlete-powered push arrives as Nike goes on a “sports offense” in its marketing to turn around years of sluggish sales.