In recent times, the founder’s life has been packaged and sold to us as glamorous. The #girlboss movement, shows like Shark Tank, and content shared on social media make the hustle look fun and profitable. Obermeder and Corbett were fortunate their reality check came from someone close to the business. Jeanette Cheah, co-founder of edutech company HEX, experienced this reality firsthand when she went to raise. But that only happens when we stop just selling the dream and making sure we also share the reality.