Stockport-based Freedom Media Group (FMG) and Liverpool City Council have teamed up to launch a bold new citywide recycling campaign. The campaign identifies five key audience groups: Recycling Warriors, Insecure Recyclers, Sceptical Recyclers, Apathetic Recyclers, and Stuck-in-Your-Ways Recyclers. Dan Thompson, managing director and owner of Freedom Media Group said: “We’re delighted to have secured this exciting partnership with Liverpool City Council. Their tool, Freeflow, enables us to identify very specific audiences with a high degree of confidence and deliver media in a strategic and intelligent way. With Freedom Media, that assurance is clear.”The campaign reflects Liverpool City Council’s ongoing efforts to improve recycling rates across the city.