Sky Media, the advertising arm of Sky, has extended its partnership with Regit, the Manchester-based ‘digital garage’ in the face of strong demand and high return rates across the automotive and insurance ad space. The collaboration combines Regit’s unrivalled insight into the UK’s car owners with Sky Media’s advanced targeting solutions. Together they have proven particularly successful for car and insurance brands looking to reach the right audiences at scale. The extended partnership comes as the automotive industry undergoes major shifts, with brand loyalty at an all-time low. “The first phase of our partnership with Sky proved that by combining our data with addressable TV, brands can put the right message in front of the right motorists and achieve far greater value from their spend.