Manchester-based luxury travel PR specialist GAIA the Agency has been appointed by Chester-headquartered luxury tour operator Destination2 to lead PR and influencer strategy for its inaugural wellness retreat at Atlantis The Palm, Dubai, taking place in January 2026. That wellness retreat, set in the French Riviera, brought together 16 international influencers for a four-day itinerary of curated luxury experiences. “With GAIA we set out to build a philosophy-led agency, refined, intuitive and rooted in storytelling. As a brand activation and storytelling agency, we create experiences that inspire content with genuine cut-through. With GAIA’s guidance, we’re showcasing not just a holiday, but the lifestyle Destination2 represents, as we cement our position in luxury, family-focused travel.”