Put t’ kettle on, London – The North is coming as DUSK.COM plots Tower Bridge takeover

['.Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow', 'Class', 'Wp-Block-Co-Authors-Plus', 'Display Inline', '.Wp-Block-Co-Authors-Plus-Avatar', 'Where Img', 'Height Auto Max-Width', 'Vertical-Align Bottom .Wp-Block-Co-Authors-Plus-Coauthors.Is-Layout-Flow .Wp-Block-Co-Authors-Plus-Avatar', 'Vertical-Align Middle .Wp-Block-Co-Authors-Plus-Avatar Is .Alignleft .Alignright', 'Display Table .Wp-Block-Co-Authors-Plus-Avatar.Aligncenter Display Table Margin-Inline Auto'] News Articles – Prolific North 2025-09-23 08:55:32

Leeds-based online, affordable, luxury homeware brand DUSK.COM is heading down South as part of its next phase of growth, with a pop-up London takeover of the iconic Tower Bridge and Battersea Power Station on the cards this weekend. Central to the activation, which takes place from Friday 26th to Sunday 28th September, 2025, is a giant eight-metre inflatable sofa, an exact replica of the bestselling Brooklyn Collection, installed at Tower Bridge – creating a bold photo opportunity for Londoners and visitors on Saturday 27th September. Complementing the Tower Bridge installation is a weekend long pop-up shop at Battersea Power Station, featuring curated collections, new product launches, and interactive experiences including a grabber machine and giveaways of luxury throws, bedding, and homeware. The brand has also committed £1.5 million to technology upgrades, enhancing automation, inventory management, and the overall customer experience. “Our marketing strategy has strengthened our online community and brand visibility,” added Sian Guest, head of brand at DUSK.COM.