MediaCity-based BBC Sport made history at the weekend as latest viewing figures reveal that its coverage of the England v France Women’s Rugby World Cup semi-final drew a record-breaking peak audience of 3.3m across BBC TV and digital platforms – the highest ever for a women’s rugby union match on UK television. The match also drove a further 2.4m views on the BBC Sport live text pages. The tournament has now reached an incredible 9.8m BBC TV viewers in total and driven 8.8m streams across BBC iPlayer and the BBC Sport platforms to date, reflecting the rapidly rising profile of the women’s game. This is in addition to the 97.8m page views for all Rugby Union content on BBC Sport platforms, with 7.9m views on live Women’s Rugby World Cup reporting pages alone. Alex Kay-Jelski, director of BBC Sport: “The response to the Women’s Rugby World Cup has been phenomenal.