No Sleep Till Brooklyn – former BuzzFeed host and producer heads up US expansion for Manchester production house

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Swinton, Manchester-based video production and animation house What Media has announced the opening of its first US office in Williamsburg, Brooklyn. The move “follows rapid growth in demand for What Media’s video content services” and its proprietary ABC video technology across the United States – a first New York agency has already signed up as a client, highlighting strong early momentum. What Media’s ABC Video Technology platform delivers hyper-personalised video and text messages at scale via WhatsApp, iMessage, SMS, RCS, and email, directly to clients’ device, helping brands to drive engagement, increase conversions, and build brand loyalty. Chris Bromage, chairman of What Media, said: “Opening in Brooklyn is both a bold step forward and a natural evolution for What Media. The US is the world’s most influential market, and with our proprietary ABC technology already connecting brands with audiences globally, we’re perfectly positioned to scale.