Leading citrus marketing cooperative, Sunkist Growers, announced the introduction of a refreshed suite of merchandising tools to help retailers drive citrus sales and inspire shoppers as the cooperative prepares for peak season. expanding the campaign into retail with a full creative rollout across display bins and point-of-sale materials. Building on the momentum of its Sunny Days brand platform, Sunkist iswith a full creative rollout across display bins and point-of-sale materials. “Merchandising is where brand storytelling meets the purchase decision,” said Cassie Howard, Senior Director of Category Management and Marketing at Sunkist Growers. Paired with the refreshed display bins, these programs give retailers flexible tools to spotlight in-season favorites and drive incremental citrus purchases in-store.