The revelations come as Myer’s marriage to Mr Lew’s Apparel Brands, coupled with subdued consumer demand, weighed heavily on the expanded group’s full-year profit. Myer pinned the hefty impairment costs of incorporating Apparel Brands to accounting measures that required the purchase consideration to be valued using its closing share price at the acquisition date. Total sales growth was up just 0.5 per cent on a pro forma basis — adjusted for the Apparel Brands acquisition — to $3.67b. But growing sales at the Apparel Brands segment was proving a challenge. Ms Wirth said 26 per cent of sales were now derived from Apparel Brands.