Entrepreneurs are calling on governments to ramp up the use of technology in the mitigation, detection and response to bushfires as the latest seasonal outlook predicts increased risk across Western Australia, Victoria and South Australia. So-called “firetech” start ups — focused on using artificial and new technology in firefighting — are beginning to shake up Australia’s emergency management. FiSci is part of a growing group of Australian firetech firms — including Fire Foresight, Exci, and Watchtowers — using advanced AI and machine learning to aid firefighting. The emerging firetech sector in Australia follows a growing movement in Silicon Valley to help manage wildfires across the United States and Canada. The increased fire risk has prompted Victoria to bring forward its season by a month to start in October.