Leading Irish chocolatier, Lir Chocolates, is set to turn heads this Christmas with the launch of its latest festive innovation: the Baileys Chocolate Caramel Whirl. The Caramel Whirl is strategically positioned to tap into both impulse and gifting occasions during the all-important holiday season. The Baileys Chocolate Caramel Whirl features a unique whirl-shaped milk chocolate shell filled with a soft marshmallow centre and a layer of smooth caramel, all infused with the unmistakable flavour of Baileys Original Irish Cream. Ethan Duffey, brand manager for Baileys Chocolate says “The Chocolate Caramel Whirl is expected to be one of the brand’s most successful seasonal NPDs yet, with strong retail backing driven by Baileys’ recognised credentials in festive treating. The format meets the needs of today’s value-conscious but experience-seeking shopper.”Impulse formats like the single Baileys Chocolate Caramel Whirl are ideally suited to high-footfall areas and till-side placements.