Leading health and nutrition brand, Protein Works, has teamed up with its local neighbours, Liverpool John Lennon Airport, to launch a passenger activation aiming to tackle one of travel’s most overlooked challenges: dehydration. To mark the end of summer, Protein Works transformed the baggage reclaim hall at Liverpool John Lennon Airport into an immersive hydration hub, engaging directly with inbound passengers. Nichol Callaghan, Digital Director at Protein Works, comments on the activation:“We all know that feeling when you’re waiting at the baggage reclaim, exhausted after a flight, and just trying to get back into the swing of things at home. Numerous passengers arriving back into the airport, when talking to the experts at Protein Works, recalled showing signs of dehydration, detailing how they had “lots of headaches” and how they even felt “a bit lethargic”. Kyle Crowley, registered nutritionist and Chief Product Officer at Protein Works, comments:“Electrolytes play a key role in keeping your body hydrated and your muscles and nerves working properly.