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Simon Longland, director of buying – fashion at Harrods, shares impressions of London Fashion Week and Burberry
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Retail Times
Top Trends: London resists strict categorisation, and this season reinforced that strength.
From sculptural tailoring to romantic craftsmanship to youth-driven festival references at Burberry, the diversity of aesthetics underlined a city thriving on individuality rather than homogenised trends.
Ones to Watch: Patrick McDowell and Priya Ahluwalia presented compelling, individualistic collections that underline the strength of London’s emerging scene.
On Burberry:“Burberry’s collection felt like a confident embrace of a younger client, rooted firmly in British culture and the energy of music festivals.
For Harrods, this signals a Burberry that is not only honouring its legacy but actively investing in its future audience”.
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