Iceland Foods Charitable Foundation (IFCF) has partnered with The Natasha Allergy Research Foundation, the UK’s food allergy charity, to create a groundbreaking awareness and mental health programme for young people living with food allergies. Through campaigning, education and research, the charity’s mission is to make allergy history, in particular food allergy, and improve the lives of the millions of people in the UK living with food allergies. Findings show that 80% of parents of children with food allergies experience significant worry, and 42% experience the clinical cut-off for post-traumatic stress symptoms. Additionally, 83% of people with food allergies reported food allergies had a significant impact on their mental health and wellbeing, while more than 65% reported their child had been discriminated against or excluded because of their food allergies. Billie said: “Jess faced an uphill battle at school as a result of his food allergies.