LEXINGTON, Ky. – Rupp Arena at Central Bank Center, managed by Oak View Group, has joined GOAL (Green Operations & Advanced Leadership), a sustainability-driven membership network for sports, entertainment and live event venues. Utilizing Salesforce Net Zero Cloud for carbon accounting and visualization, the network supports venues with sustainable energy, environmental data analysis, and action planning. Membership also connects Rupp Arena with more than 40 venues across the United States, Canada, and the UK, fostering collaboration and the sharing of best practices across the industry. First-Ever Green Basketball Game: In partnership with the University of Kentucky, JMI Sports, and Coca-Cola, Rupp Arena hosted the first Zero-Waste Kentucky Men’s basketball game. By joining GOAL, Rupp Arena will gain access to additional tools, resources, and a powerful network to help accelerate progress toward reducing its carbon footprint and achieving long-term sustainability goals.