Zager said his emergency cases are frequently referred by nearby urgent cares. The AVMA lists 13 actual emergencies that warrant immediate veterinary care or consultation. The client cannot afford the recommended ultrasound to confirm the diagnosis and instead goes to an emergency care provider for a second opinion. Less likely to have a regular veterinarian, these owners access care when necessary and are unwilling or unable to pay a lot. Human medicine has long embraced the concept of right care at the right time at the right place, which, Tincher explained, veterinary practices of all types can promote to their clientele in various ways.