Opinion: Build teams for growth and innovationCompanies must move from 'Culture Fit' to 'Culture Add' ie, recruit for growth and not for harmonyBy Telangana Today Published Date - 21 September 2025, 11:54 PMPhoto: FreepikBy Akshita Pandey, Dr Moitrayee DasFor decades, HR practitioners and hiring managers have used “culture fit” as a premise for hiring new employees. But to really adopt culture add, organisations need to establish what their own culture is first. According to What are Culture Fit and Culture Add (n.d.), culture add is most effective when it helps fortify a clearly defined identity and not fill it with ambiguity. While organisations move forward in a more complex, interconnected world, hanging onto culture fit threatens to create stagnation and isolation. Those who adopt culture add, those who recruit for growth and not for harmony — are those who will lead.